The State of Podcasting in 2025: Trends, Tools, and Tactics to Help You Stand Out

Podcasting is evolving fast, and whether you're just dreaming up your show or you're a few episodes in, understanding the latest trends and strategies is key to growth. This blog breaks down what’s working in podcasting right now, what listeners love, and exactly how to launch a show that lands.

What’s Trending in Podcasting Right Now

Podcast listenership is booming. Globally, more people are tuning in on weekdays, video podcasting is on the rise, and Spotify is quickly gaining market share. Here in New Zealand, the podcasting scene is growing rapidly, with over 800 local podcasts now live, from indie creators to major players like RNZ and NZME.

One format still dominates: interviews. Around 41% of NZ podcasts are interview-based, mirroring global preferences. Why? Because real conversations and recurring voices build trust, a critical element in today’s attention economy.

What Listeners Love: Genres & Hosts

Comedy and education are the fastest-growing genres globally. True crime remains binge-worthy, while science and history are quietly trending. In NZ, content is wonderfully diverse. Think hard news, quirky storytelling, and everything in between.

But what really makes a show binge-worthy? The host. The most beloved podcasters are authentic, curious, and well-prepared. Want to start a podcast? Your job is to guide the conversation and create a connection, not just ask questions.

How to Grow Your Podcast in 2025

Creating great content is half the battle. Growth takes strategy. Here’s what’s working:

  • Use transcripts and blogs to boost SEO

  • Collaborate with other podcasters for cross-promo

  • Build an email list to stay top of mind

  • Post video snippets on social media

  • Experiment with giveaways or live events

Video is especially powerful. With 39% of weekly podcast listeners now tuning in on YouTube, adding a visual layer with tools like Riverside.fm can expand your reach.

Laying the Right Foundation for Your Podcast

Before you hit record, nail these five essentials:

1. Define Your Concept & Audience
Clarity is everything. Instead of a broad “business” podcast, aim for “creative business tips for solo female founders.” The more specific your niche, the easier it is to attract your people.

2. Nail Your Branding
Choose a name that’s clear and searchable. Design cover art that pops in a podcast app: bold colours, legible fonts, and a 3000x3000px image. Don’t forget your audio identity: your music, voice tone, and transitions should reflect your brand.

3. Get the Right Gear
You don’t need a fancy studio to sound great. A quality USB mic (like the Rode PodMic or Samson Q2U), foam pop filter, closed-back headphones, and quiet recording space are your essentials. Platforms like Riverside.fm or Zencastr are great for remote interviews.

4. Create a Recording Space
Soft surfaces = better sound. Record in small, carpeted rooms or even closets! Drape blankets, add rugs, and turn off noisy appliances to reduce echo.

5. Choose a Hosting Platform
Acast (great for monetisation), Buzzsprout (super user-friendly), Libsyn (industry stalwart), and Anchor/Spotify for Podcasters (free and simple) are top options. Look for analytics, scheduling, and monetisation tools.

Episode Formats that Work

Your structure doesn’t need to be fancy, just consistent. A proven format:

  • Short intro (music + welcome)

  • Guest intro (context matters!)

  • Interview/convo (guide the story)

  • Outro (key takeaways + CTA)

Marketing Moves that Matter

Don’t just post and hope. Do this instead:

  • Optimise show notes with keywords

  • Share audiograms or video clips

  • Email your list regularly

  • Guest on other shows

  • Drop teaser trailers before launches

Marketing should feel like storytelling, not selling. If your show helps people, sharing it is an act of service.

Avoiding Burnout: How to Stay Consistent

Most shows podfade within 10 episodes. Don’t be one of them. Batch record when you can, reuse content, and revisit your why often. You’re allowed to pause. Just communicate clearly.

Ready to Launch?

Podcasting success comes down to clarity, consistency, and connection. If you’re ready to take action, grab the Launch Your Podcast Starter Kit. It’s a no-fluff guide packed with templates and tips to help you go from idea to episode.

Maxene London