Women Now Dominate Podcasting... And They're Asking for More Female Voices
The podcasting world is no longer a boys’ club. New research from Edison confirms what many of us already feel: women are here, they’re listening, and they’re craving content made by women, for women.
The Rise of the Female Podcast Listener
According to Edison’s Women’s Podcast Report, monthly podcast listening among U.S. women tripled in the past decade, from 15% in 2015 to 45% by 2025. And if you include video podcasts, that number hits 52%.
These women aren’t passive consumers either. They’re educated, affluent, and engaged:
39% are aged 18–34
29% have household incomes over $100,000
51% hold a college degree
This means podcast audiences are not just growing. They’re growing with intention.
What Female Listeners Want
Women podcast listeners are motivated by more than entertainment:
53% listen to dive deep into a topic
46% listen to learn
44% want to be entertained
They also want hosts they can relate to. And many are seeking out podcasts hosted or produced by women:
31% say that matters when choosing what to listen to
35% want content that’s age-relevant
34% want female-centric perspectives
Why? Because female voices bring relatability, trust, and emotional connection.
What This Means for Women in Business
Whether you’re a coach, a founder, a content creator, or a service provider, podcasting is a powerful tool. And the data shows the market is ready for you:
67% of female listeners want podcasts to offer good advice
53% follow hosts on social media
75% have taken action based on an ad or brand mention in a podcast
That last stat is gold for female entrepreneurs. Podcast listeners aren’t just passive. They’re buyers, brand advocates, and community builders.
Strategy for Female Podcasters
If you’re thinking about launching a podcast or growing your existing one, here are five data-driven tips:
Lean into authenticity – Women want real talk, real voices, and honest stories.
Build off the mic – Social media, email lists, and community platforms deepen loyalty.
Align with supportive brands – Women are more likely to buy from brands that back women-hosted shows.
Use storytelling to connect – You don’t need fancy gear, just good content and connection.
Get strategic about discoverability – 74% of women find new podcasts through social media. Make it easy for them to find you.
The Bottom Line
Women are shaping the future of podcasting. Not just as listeners, but as powerful hosts, producers, and business owners. The audience is here, the appetite is growing, and the data is on your side.
If you’ve been waiting for a sign to start that podcast, this is it.
Now is the time to amplify your voice, build your brand, and speak directly to the people who need to hear from you.
Want help launching or scaling your podcast? Book a strategy session. Let’s get this thing going.