Why Video Podcasts Are Poised to Define the Next Era of Podcasting

Podcasting’s no longer just an audio affair—it’s evolving into a watchable experience. Enter the “Vodcast” or, as I prefer to refer to it: video podcast: a video‑centric twist on traditional episodes that’s quickly reshaping listener habits.

1. Engagement, amplified

YouTube reports over 1 billion users consuming podcast content, now surpassing Spotify. Why? Video adds immersion. Facial expressions, visuals, studio vibes: these amplify the message and hook audiences faster than voice‑only tracks.

According to the Spring 2025 Podcast Download Report from Cumulus Media and Signal Hill Insights, 39% of weekly podcast listeners are tuning in on YouTube. And in terms of podcast discovery, 44% of new podcast audiences started listening on YouTube.

2. Platforms are leaning in

Spotify and Apple are increasingly promoting video podcasts, incentivising creators to shoot visually. TikTok and Instagram are full of show snippets, providing creators with free promotional reach and organic engagement.

3. Quality vs fluff

It’s not all shiny cameras, though. Critics call some video podcasts “crap telly” when visuals are amateurish. But when done right, dynamic sets, engaging hosts, polished editing, video podcasts can elevate storytelling without sacrificing intimacy.

4. Co‑existence, not cannibalism

Audio isn’t dying. Listeners still tune in via commute or while multitasking. Video supplements audio, offering fans options. Creators produce video podcasts and audio versions, catering to both package‑watchers and on‑the‑go fans.

5. Storytelling still rules

At the end of the day, content wins. Visual formats need compelling stories. Brands and creators who focus on narrative first, and visuals second, are the ones that stick. As critics say: innovation matters, but quality storytelling is irreplaceable.

How you win as a creator or brand:

  • Invest in visuals: lighting, framing, set design.

  • Slice and dice episodes for social clips (Reels, Shorts).

  • Keep the audio version high quality, too.

  • Measure engagement across formats: comments vs downloads.

  • Iterate fast: test, learn, double down where it works.

Bottom Line
Video podcasts aren’t a fad, they’re the natural evolution of podcasting. They bring depth to audio storytelling and create new ways to connect. But don’t chase cameras at the expense of content. The platform is the vessel, the story is everything.

Maxene London