Sky’s Big Move: Why Podcast & Audio Producers Should Care

Kiwi media just hit subreddits-level drama: Sky TV has officially bought Three and ThreeNow… for just NZ$1.

Yep, not a typo. Twenty years ago, Three (aka TV3) was a private-channel pioneer; now, Discovery (formerly MediaWorks) essentially gave it away to Sky, offloading FTA TV and streaming channels because “it’s just not commercially viable”.

But what does this seismic shift mean for Kiwi podcasters and audio pros? Here’s your local download:

1. Consolidation = Opportunity... and competition

Sky now owns an FTA heavyweight and a major ad-funded streaming service. Can we expect more NZ-made content? Probably, local creatives are in demand now, according to media exec Phil Smith.

Good news: more budgets. Bad news: we may see more homogenised “safe” programming, meaning you have a bigger gap to fill with authentic, compelling content.

2. Audio-first isn't fading: it’s gaining ground

While media attention focuses on video, the voice economy is thriving, especially in NZ, where audiences want content on-demand, hands-free, and everywhere.

That means your podcast could be the personal, trustworthy voice that viewers can’t get from a TV network, even one that owns Three.

3. Sky’s ad networks want more flexibility

As Sky leans into advertising on Three and ThreeNow, they need content creators beyond just TV. Imagine cross-platform audio sponsored segments, branded podcasts, or repurposed clips.

Your unique voice? It’s now pitchable…

4. Local stories need local storytellers

With global media giants shrinking local newsrooms, there's increasing demand for authentic Kiwi storytelling, and that's us.

Podcasts, local audio shows, and community content are suddenly strategic assets in a post-Three world.

What this means for you:

  • Leverage local: your NZ perspective is now pure gold.

  • Pitch audio-first: ads and brands want nimble, cross-format content.

  • Stay flexible: your voice works in someone’s earbuds or Sky’s studio.

  • Own your lane: be the content they can’t find on TV.

TL;DR

Sky owns the hardware and platform. But they can’t own your voice. While media consolidates, independent podcasters and audio creators stand to gain more demand, more airtime, and more creative space.

Keep doing what you do best, and let Sky’s move prove why audio-first content is so worth making.

Keen to explore audio-first opportunities or polish up your pitch for brands and networks?

Let’s chat. I help Kiwi creators turn their stories into compelling, broadcast‑ready content, with or without video.

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Maxene London