From Call Her Daddy to Call Her CEO: Alex Cooper Launches Unwell Creative Agency
Alex Cooper isn’t just one of the biggest names in podcasting, she’s now stepping into the boardroom.
The Call Her Daddy host has launched Unwell Creative Agency, the latest arm of her ever-expanding Unwell Network. And it’s not your typical influencer agency.
The goal? To help brands genuinely connect with Gen Z women. Not through polished influencer ads or picture-perfect campaigns, but through storytelling that feels real. Think less “glossy lifestyle inspo” and more “this is what my life actually looks like.”
A New Kind of Agency for a New Kind of Audience
The agency’s first big partnership is with none other than Google. That’s right! Cooper’s team will be working with one of the world’s biggest brands on multi-platform campaigns, events, and activations.
Their first collaboration is already in motion, featuring the new Pixel 10 and a fresh take on how creators can lead brand storytelling from the inside out.
It’s a smart move. Audiences today are media-savvy. They can spot a brand cash-grab from a mile away. What they want is authenticity, something Alex Cooper has built her career (and her multimillion-dollar Spotify deal) on.
Podcasters Are Becoming Media Companies
Here’s what’s fascinating: Cooper isn’t just hosting a podcast anymore. She’s building a media ecosystem. From content and partnerships to events and now advertising, Unwell is turning into a full-service creative network.
And this isn’t just an Alex Cooper story; it’s part of a much bigger shift happening in the creator economy. Podcasters, YouTubers, and digital storytellers are no longer just talent; they’re turning into distribution channels, production houses, and now agencies.
Why? Because they understand audiences better than traditional media ever could. They’ve built communities, not just reach. When Alex Cooper tells a story, millions of listeners feel like they’re part of it, and brands are finally catching on.
What This Means for the Future of Podcast Advertising
For podcasters and creators, this marks a turning point. The advertising model is evolving, from renting out 30-second ad slots to creating the entire campaign.
Creators like Alex Cooper are showing that the next generation of media companies will be born from the podcast mic, not the boardroom.
It’s a wake-up call to both agencies and brands: if you want to reach modern audiences, you need storytellers who live where those audiences actually are.
As Cooper herself might put it: being “unwell” never looked so smart.