7 Things You Should Know Before Launching Your Business Podcast

Thinking of launching a podcast to grow your business?
Brilliant move—when done well, a podcast can build trust, deepen your brand presence, and turn casual listeners into raving clients.

But before you plug in the mic and hit record, here are seven things you need to know to set your show up for success:

1. Format matters more than you think

Solo episodes, interviews, or co-hosted convos—there’s no “right” way to podcast. What matters is choosing a format you can actually maintain consistently. Not sure what suits you? Try them all and see what sticks!

2. Get clear on your niche

Your podcast should live in the sweet spot between what you love talking about and what your audience needs from you. When your passion aligns with your expertise, your messaging becomes magnetic.

3. Make your artwork pop

Yes, podcast thumbnails still matter. In a sea of shows, yours should stand out and feel like you. Think bold visuals, clear text, and a vibe that matches your brand.

4. Don’t skip video

You don’t have to become a YouTuber, but incorporating short-form video from your podcast recordings makes repurposing so much easier—and helps your content reach way more people.

5. Pitch brands early

Waiting until your audience is "big enough"? Nope. Brands care about alignment and audience clarity. If you’ve got a niche and a strong message, you’re already partner-worthy.

6. Start building your community from day one

Your podcast shouldn’t be a one-way street. Encourage listeners to join your email list or online space so you can keep the conversation going long after the episode ends.

7. Don’t wing your launch

A smooth, simple launch plan that includes posting, promotion, and a content calendar will save your sanity—and help you start strong.

Need help putting it all together?
I help female founders and small biz owners create high-quality, broadcast-standard podcasts that sound amazing and drive real growth. If you’re ready to launch or level up your show, let’s chat!

Maxene London